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with Borders Online, Inc.
FOR IMMEDIATE RELEASE
Children’s Literature, an international monthly newsletter and prominent web site for children’s book reviews written by more than 150 nationally respected reviewers, recently signed an agreement to supply online bookseller Borders.com with the newsletter’s proprietary database of 25,000 children’s book reviews as well as an additional 250 new reviews each month. Launched in the spring of 1998, Borders.com is the official e-commerce site for Borders Group, Inc. Home to one of the largest multimedia databases on the Web, Borders.com lists more than 650,000 book, music and video titles with 10 million items—from bestsellers to perennial favorites to university press arcana—in stock and ready for immediate shipment. Borders will use the reviews on the Borders.com site and also plans to make them available to customers of Borders stores on their in-store, Internet-enabled kiosks which are currently being rolled out to all 300 Borders superstores this year. Trevor Laupmanis, Manager, Content Acquisition & Data Integrity for the Borders Group said that "reviews such as those from Children’s Literature, plus images of the book jackets will provide a wonderful enhancement to the Borders customer experience— especially for parents, teachers, and other customers passionate about children's literature. We are pleased to provide the Children’s Literature reviews to help shoppers find the right book and make informed decisions." Bob Asleson, former president of R.R. Bowker, who directs the marketing of Children’s Literature’s extensive database for its owner and founder Marilyn Courtot says, "Our agreement with the Borders represents an acknowledgment of the marketing value placed on independent book reviews in general and of the high caliber of Children’s Literature’s quality reviews in particular." Children’s Literature’s concisely written book reviews cover a wide range of fiction and nonfiction selections and evaluate the merits of the books’ text and illustrations. The reviews are used extensively by teachers, librarians, childcare providers, parents and home-schooling programs to select quality books for children of all ages. Of the 25,000 entries that comprise Children’s Literature’s backfile of reviews, many have been written by Children’s Literature reviewers. The balance has been aggregated from such renowned independent reviewer sources as VOYA (Voice of Youth Advocates), KLIATT, The ALAN Review (Journal on Literature for Adolescents of the National Council of Teachers of English), Resource Links, Reviews from Parent Council™, Dr. Beverly Kobrin (The Kobrin Newsletter), Jan Lieberman (The TnT Newsletter), and Susie Wilde, book commentator for WUNC and reviewer for several regional newspapers and magazines. Additional reviews from other well-known sources will be added to the database this year. In addition to its newsletter and web site, Children’s Literature also publishes the annual Children’s Literature Choice List which annually recognizes 150 children’s books of excellence chosen from among the 3,000 books that the newsletter’s reviewers receive each year. For more information about the CLCD database, visit us at www.childrenslit.com or call 1-800 469 2070 or visit us at the Texas Library Association in Houston (April 11-14) and The American Library Association in Chicago (July 8-11). ###
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